Web Design – Importance of a Clean Markup



A clean markup means the web design which is simple, void of confusion, complies with the standards and in which the structure along with the tags of the coding languages are used for the anticipated purpose.

The utility of HTML is said to be void of clutter only when the tags are used sparingly, the extraneous is got rid of, and the task is achieved with only the markup that is needed. Attributes like inline CSS that are needless are just avoided. This results in a design that is well organized and structured.

The CSS is said to be clutter free only when the repetition is avoided and there is optimum use of the re-use classes and inheritance wherever possible.

We can say that the web design complies with the standards when the design is validated with the W3C standards for HTML, XML and CSS.

Why is the clean markup needed?

There can be a number of reasons for adhering to the clean markup. Some of the prominent reasons are as follows:

• There are many clients that want the web design to be prepared as early as possible. The designer may succumb to the pressure of delivering the web design and for this may compromise on the requirements of a clean markup. This could result in a design that is carelessly prepared.

• If the designer were to adhere to the clean markup he/she would have to take the future projections of the business into consideration. When the design is done hastily, it is only the present that is given importance and not the future. When the web design becomes 3 or 4 years old it is most probably going to require changes or upgrading. If clean markup is not used the upgrading or changing can become a very difficult task.

• If the web design does not comply with the standards prescribed by W3C, there are least chances that the search engines favor you. On the contrary the web design may not be considered search engine friendly and fare badly on the search engine listing.

Here are some tips for Clean Markup

• Terms that can be understood should be used to name the IDs and CSS Classes

• The tags need to be used where they are needed the most and not everywhere. The heading of the page should have h1 tag. Care should be taken that no other text on the page has this tag.

• The CSS inheritance should be put to good use.

• The code generated by the WYSIWYG should be checked twice and changes made where necessary.

• The designer should not have a “will do” attitude. The website needs to work perfectly.

• If you are running short of time it does not mean that you should introduce extraneous tags or inline styles.

• The HTML, XML and CSS that you use should be validated.

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Best Practices in Web Design Industry



It is very important for web development companies to maintain best practices in web design industry. The web development and design business has grown in leaps and bounds since few years. The development firm need to have clear guidelines about the design, development, testing, support, and hosting phases of the project. All the project documents should be properly studied and analyst must prepare a scope features document. After approval, design team must use standard Google guidelines to design the page. The layout must be well organized and colors scheme must be synchronized at buttons, menu items and different sections of the home page.

The web design companies must adopt implementing the design in W3C/CSS confined layouts. They must implement each and every page with the compliance to make the web site look and feel professional. The sections should not overlap and all pages must look clean and properly aligned. It is important to test the user interface properly along with performance of the site. It is important that site must be browser complaint and should open in normal mobile phones and other operating systems like Windows, MAC without any issues.

A good hosting with proper security certifications is very important to maintain the performance and speed of the web design. The hosting should be taken from authorized providers only like Host Gator. The support and maintenance team must be appointed to solve immediate issues. From search engine point of view, it is very important that site must have industry related tags, keywords to attract crawlers of Google. This will generate traffic and leads in the website helping the portal to achieve business targets. All the pages must be coded in modular style to make quick updates in the later stages. The use of modern scripting techniques like JavaScript, AJAX ensures the dynamic features are displayed in the simplest user interface.

Basics of Web Design Process



Web Design is such a commonly used term these days and is used in several different contexts. It can be defined as the process of designing a web page. Web Design is a multi step process and often requires strong creative and analytical skills to produce good material.

Web Design can be broken into the following concepts, which collectively form the basis of designing a web site:

Usability Analysis Wireframes Visuals Interactive Elements

Usability Analysis

This is the process of analyzing the user experience on a website. To provide a higher quality of user experience, designers with extensive background in creating successful websites on the Internet are must on the project. During this phase the goals and objectives of the website to be designed, are carefully examined and items on the web page are marked with priorities. This helps in creating an effective layout to draw the user to certain parts of the web page with higher emphasis compared to the other areas of lesser importance. Usability analysis lays the foundation for the design and is followed by wireframes described in the following paragraph.

Wireframes

Wireframes can be visualized as laying tiles on a blank sheet. These individual tiles would contain the various static and dynamic elements of the web page. During this step the viewing area of a web page is divided into blocks of different sizes, with each block containing the basic layout scheme for the items enclosed within those blocks. This process is extremely important and follows the outcome of the usability analysis. Various elements of the page are assigned their respective real estate and design plan creating overall layout of the web page.

Visuals

Each block of the wireframe is polished with appealing visuals during this process. Having a well-defined style guide is very useful before creating the visuals. This helps with keeping consistent color schemes and fonts. Creative skills combined with thorough knowledge of using designing software are essential to complete this step of the process. Several color effects, font variations, shapes etc. are creating during this phase and the design goes through several iterations before it is finalized.

Interactive Elements

Creating interactive elements goes side by side with the visuals but it is important to understand the difference between visuals and interactive elements. Interactive elements are the elements of a web page that make it interactive. A few simple examples would be sliders, pop-ups, forms, drop down menus etc. Designing an interactive element requires a solid understanding of the functional aspect of a web page along with powerful creative skills.

This article provides very basic understanding of the web design process and can serve as a good starting point for beginners interested in becoming a web designer.

The most commonly used software for designing web pages is Adobe Photoshop. Dreamweaver is another very useful software that is used to convert the Photoshop designs into the HTML version of the design.